Magazines Canada is offering a series of targeted webinars for the new year. Each webinar features an expert in magazine publishing speaking on a very specific topic. And, of course, answering your specific questions. You can sign your magazine up for one, two (Members $40; Non-Members $60) or the entire series (Members $60; Non-Members $80).
Creating Great Service Content
Wednesday, January 11, 2012 2:00 p.m. EST
Stuck in a service rut? Find out how to create service stories that sing with long-time editor Kathy Ullyott. At Homemaker’s, Canadian Living and elsewhere, Ullyott has led teams in crafting service stories that meet readers’ needs in interesting, engaging and enticing ways. Ullyott will lead us through the key steps to coming up with great service story ideas, the secrets to getting freelancers to deliver top-notch copy, and the magic behind packaging a service piece in unexpected, fresh ways. Members $25; Non-Members $35. Register.
Buzzing about Data-Based Journalism
Wednesday, January 18, 2012 2:00 p.m. EST
What data is your magazine sitting on that you could be sharing with readers? What data-driven story packages do you have in the works–and how might they be enhanced by creating interaction with readers around that data? How can you tap into an international network of data geeks who will challenge, mash and improve your data? Join us as we talk with the team at BuzzData.com, a new social media site built on the premise that data is better when it’s shared. See how news media like The Economist, The Globe and Mail, and others are using the platform to engage readers and a wider audience with the data behind stories; how teams can share data privately on the network; and how letting others play with your numbers can lead to stronger stories, unexpected correlations and social media buzz. Members $25; Non-Members$35. Register.
What Makes a Great Cover?
Wednesday, February 1, 2012 2:00 p.m. EST
Join John Macfarlane, editor and co-publisher of The Walrus, and Scott Bullock, circulation expert and the man behind Coverssell.com, as they debate what makes a great magazine cover. We’ll be featuring a wide range of covers for them to weigh in on, as they discuss what sells, what sings and what sinks. Members $25; Non-Members$35. Register.
Building Great B2B Events
Wednesday, February 29, 2012 2:00 p.m. EST
Join the team from Halifax’s Progress Media Group as they share their insights for creating must-attend B2B events. Their Face to Face conference, now in its 14th year, attracts more than 100 entrepreneurs and business leaders annually for an intimate gathering focused on leadership and performance in a fast-changing world. In 2011, they launched the region’s first francophone business conference, Face a Face. Their other events include the Best Places to Work Awards Luncheon, the TOP 101 Companies Networking Tour, and the Fastest Growing Companies Awards & Roundtable–all events that draw the region’s business leaders, support and highlight key magazine editorial, and foster stronger ties between the Progress team and their business audiences. Find out how they make it all come together in this one-hour session. Members $25; Non-Members $35. Register.
Managing a Redesign with a Small Budget
Wednesday, March 28, 2012 2:00 p.m. EST
Join Daniel Wells, publisher of literary magazine CNQ (Canadian Notes & Queries), as he discusses the magazine’s recent redesign and the lessons he’s learned about managing a redesign on a tight budget. Find out how to know if it’s time for a redesign, what steps you’ll need to take to refresh your look without abandoning your history (or your audience) and how to manage staff time, freelance resources—oh, and money—as you find the look that’s right for you. $10. Register.