Register for Webinar Wednesdays with Magazines Canada

Magazines Canada has announced the latest webinars in their webinar series! Sign up for Webinar Wednesdays and spend an informative hour taking part in a presentation with no travelling involved. Sign up for one or take advantage of special package pricing.

Circulation Marketing and Social Media
Featuring Jon Spencer
Wednesday, September 21, 2011
2:00-3:00 pm EST

Can Twitter help you boost subscriptions? Is Facebook the right spot for a gift sub push? What role do social media play in developing stronger reader relationships? Find out how to apply direct marketing techniques when using social media, and what metrics you should be paying attention to, with circulation consultant Jon Spencer.

Beauty AND Brains: Successful design for B2B
Featuring Barb Woolley
Wednesday, October 5, 2011
2:00-3:00 pm EST

Join Barb Woolley of award-winning design firm Hambly & Woolley Inc., as she explores the balance between content delivery and compelling visual narrative. Barb will provide insights on working effectively with small teams and limited budgets, understanding the symbiotic relationship between an art director and editor, and delivering beautiful pages that serve the reader and keep up with the design zeitgeist. Join Barb as she presents examples from a range of B2B magazines.

Sales Secrets of Successful Integrated Ad Campaigns
Featuring Jacqueline Loch
Wednesday, October 26, 2011
2:00-3:00 pm EST

How can your magazine create must-buy integrated advertising opportunities? Join Jacqueline Loch, Vice-President of Client Solutions at Rogers Media, as she dissects some of her team’s recent wins and the lessons they’ve learned in creating integrated packages for clients like L’Oréal, Garnier and GM Canada.

Getting Closer to Your Readers
Featuring Lisa Murphy
Wednesday, November 16, 2011
2:00-3:00 pm EST

How can you use social media and your website to strengthen your relationship with your readers—and what’s the pay-off for that tighter bond? Find out how Canadian House & Home uses Twitter, Facebook and its own website to connect with its audience, and how they justify the time and energy spent on those efforts. Join Lisa Murphy, Online Director, as she takes us behind the scenes at House & Home.

Multiple users per registration are encouraged. Register for your magazine and then participate as a group or from your individual workstations.


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