Video: Periodical Marketers study finds readers love print magazines

Via Periodical Marketers of Canada

The Periodical Marketers of Canada’s Magazines at Retail Canada (MARC) campaign has been garnering a lot of hits with a video that presents the results of their recent Leger Marketing study on consumer preferences in the magazine market.

This Globe and Mail article (Apr. 4, 2012) has more information on the study, and Masthead Online (Apr. 5, 2012) talks to PMC’s Ray Argyle about the Magazines at Retail Canada (MARC) initiative.

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