Book Summit 2012
The Page and Persuasion: Discoverability in an Age of Abundance
Thursday, June 21, 2012
Harbourfront Centre, Toronto
REGISTER NOW FOR EARLY-BIRD PRICING!
Early-Bird Special: $142.50 (After April 30: $166.25)
Students and Seniors: $92.75
All prices include HST
We now have more choice than ever in what we read. New genres, formats, platforms, and publishing opportunities mean there is now an abundance of content to explore, but how exactly do readers make their choices?
Book Summit 2012: The Page and Persuasion will examine ways to connect with your audience and encourage sales. We will look at new models within all sectors of the book industry and be guided by panels of experts through the practicalities and creative considerations of reader engagement.
On the Agenda
The Page and Persuasion: Discoverability
Your day begins with a keynote address by Terry O’Reilly (advertising guru,
radio host, and best-selling author), who discusses how the book industry must become more sophisticated in the art of persuasion in order to reach readers.
Publishing into the Flood
Book Summit favourite Mike Shatzkin returns to give us his take on the current publishing environment.
Social Media and Sales
Digital media and literary public relations specialist Iris Blasi goes beyond the basics to examine the role of social media in an effective marketing plan.
Enjoy a delicious meal with your colleagues, steps from the water.
After lunch you can choose two of our six workshops, which give practical
advice for making discoverability work for your business.
“Brand” New World
Terry O’Reilly returns to lead a panel of publishing experts on the subject of branding in the industry.
For more information, visit www.BookSummit.ca
or contact publicity@theBPC.ca
Presented by the Book and Periodical Council and Humber College
in association with Authors at Harbourfront Centre.