from Magazines Canada
Toronto (June 25, 2014) — Magazines Canada and BrandSpark International’s Media Connections Study has received recognition from FIPP’s 2014 Research Awards, winning gold. The awards ceremony took place June 16 in Hamburg, Germany.
The FIPP Research Awards were presented by FIPP president and CEO, Chris Llewellyn. Gold and Silver awards were given in recognition of the best research studies published in 2013 that promote the use of magazine media as an advertising medium.
In 2013, Magazines Canada partnered with BrandSpark International to create a study investigating what role magazine media (print and digital) plays in a consumer’s path-to-purchase, compared to other media. Results demonstrate that magazines play a vital role in connecting, informing, inspiring and influencing consumers throughout the many aspects of their lives.
The study sheds light on how magazine media creates relationships with consumers, engenders receptivity to ads and persuades consumers to act. Findings also show magazine media’s strength in reaching early adopters and category influencers while generating trust, which translates into actions taken.
The Media Connections Study is available on our website along with four accompanying videos that support and explain key findings from the study. A video of a presentation of the study is also available online.