Via Magazines Canada
Magazines Canada has released a new set of sales resources called Category Quick Hits. The documents, a complement to existing research-compilation documents like the annual Fact Books and FastFact releases, compile research on specific advertising categories to create targeted sales sheets.
Category Quick Hits were developed to provide further support to advertising sales professionals in discussion with media planners and advertisers about how their brands fit in and succeed with magazine media. Based on the latest and most compelling third-party research, the Quick Hit documents provide a response to why magazines are essential to advertisers in key advertiser categories.
The documents cover five ad-specific categories:
Consumer Packaged Goods
Health and Beauty
Each one– and two–pager describes the unique benefits and opportunities magazines provide in connecting with the target audience and prompting action in each category.
The Category Quick Hits PDFs are available for download in both French and English.