Magazines Canada Partners with Consumer Intelligence Group on New Subscription Campaign

Magazines Canada has announced that it has partnered with the Consumer Intelligence Group (CIG) on its annual Buy 2, Get 1 FREE subscription campaign.

The direct mail campaign offers customers excellent discounts on a wide variety of quality Canadian magazines of all types and sizes, from around the country. The campaign will launch in late September 2011 with a dedicated website—which allows easy browsing and sampling and provides options for both print and digital subscriptions—and run until February 2012.

“Each year we try to enhance our campaign to ensure the very best magazines are reaching the very best potential customers. We are thrilled to once again promote our fabulous member titles to a wide national audience,” said Magazines Canada’s Executive Director of Circulation Marketing, Barbara Bates. “The Consumer Intelligence Group will be providing specialized list and data expertise to fine-tune the campaign’s targeting and delivery. With CIG on board as a strategic partner, the Buy 2, Get 1 FREE campaign is sure to be an enormous success.”

Canadians will have access to magazines like The Hockey News, The Walrus, Canadian Living, Wine Access, Geist, SkyNews, Elle Canada, Canada’s History, Maclean’s, Arc Poetry and many, many more titles covering almost every interest under the sun. The Buy 2, Get 1 FREE campaign is win-win—for consumers and for Canadian publishers.

“Partnering with Magazines Canada is a great way to showcase our abilities as well as support a great initiative,” said Kevin Klein, Partner, Operations and Client Service at CIG. “We are looking forward to applying our unique approach to support Magazines Canada and the Buy 2, Get 1 FREE campaign.”

Get your Canadian magazines today!


Leave a Comment