Via Magazines Canada
Strategic contests; new ways to grow advertising revenue; niche launches; and cross-platform design fidelity. Launching today, the Fall 2012 issue of Magazines Canada’s CANADIAN MAGAZINES CANADIENS focuses forward on the innovations that drive today’s publishing business and that will inspire your magazine’s growth.
Contest strategies to boost your market share
Need to design a strategic contest for your brand? Want useful editorial and advertising performance metrics? More partnerships? We offer five examples to guide and inspire:
- Atlantic Business’ “Great Ad Experiment”
- Family Camping & Canoeroots’ perfect partnership with Parks Canada
- LouLou’s shareable street-style campaign
- Geist’s circulation-building postcard contest
- Nightlife’s prize-winning approach to reader engagement
- Insider sales advice for 2013
Eight of the country’s top media agency executives reveal what they’re looking for from magazine brands this year. Find out how your magazine can boost advertising revenue by adopting brand reporting tools, extending digital and online content, rethinking subscription promotions, and much, much more.
Deconstructing digital design
Art directors now straddle the print-digital divide. Some of the world’s top ADs weigh in on digital design with strategies and tips, including case studies from Fast Company’s Florian Bachleda and Vanity Fair’s Chris Mueller on the journey from print to digital.
Yes—new magazines! Halifax’s Shambhala Sun Foundation looks beyond Buddhism with the launch of Mindful and TC Media’s Fresh Juice serves up a brand new dish for food-obsessed Canadians.
- Pinterest, carbon footprints and innovative brand reporting tools
- Canadian successes Urbania and PROFIT
- Up close and personal with Up Here’s Marion Lavigne, TC Media’s Lynn Chambers and The Grid’s Vanessa Wyse
- Notable accomplishments, developments and samples of print innovations on the cover and inside the pages
Contributors include editors Lesley Young and Judith Lussier, editorial consultant Kim Pittaway, publishing consultant Deborah Rosser, award-winning designer Ingrid Paulson, as well as veteran writers Chris Daniels, Craille Maguire Gillies, Dave Mitchell, Diane Peters, Jim Sutherland and Michelle Warren.